As predicted, December site traffic shattered all previous records, which isn’t too hard to do given the site’s 4 month history. Here’s the breakdown.
December 2008 Site Stats
Most Popular Articles
The top 25 most popular articles are listed below, in descending order of pageviews. Not surprisingly, the Tacky Lights Tours article is at the top of the list given its timeliness, relevance to many search queries, and links from other highly credible websites.
Referring Sources
This table represents the top 10 referring sources of traffic to RichmondWiki.org.
| Source / Medium | Visits | Pages/Visit | Avg. Time on Site |
|---|---|---|---|
| (direct) / (none) | 1554 | 3.1 | 176.7 |
| google / organic | 1439 | 3.1 | 207.2 |
| richmond.com / referral | 558 | 2.4 | 150.7 |
| yahoo / organic | 114 | 3.1 | 139.2 |
| richmondgoodlife.com / referral | 92 | 2.8 | 192.7 |
| aol / organic | 85 | 3.4 | 309.7 |
| msn / organic | 50 | 2 | 99.6 |
| google.com / referral | 36 | 5.6 | 340.1 |
| en.wikipedia.org / referral | 33 | 5.5 | 92.3 |
| search / organic | 32 | 2.7 | 166.1 |
Google AdSense Earnings
The Google AdSense ads on the right side of each page on RichmondWiki.org generated $14.72 in earnings in December, which translates to a $1.17 eCPM based on a 0.23% CTR. At this pace, RichmondWiki will get its first $100 check from Google in 5.79 more months and have a cool million in the bank after only ~854,700,000 more impressions!
Other Data
Anything else you want to see? In the spirit of transparency and community, I’ll be happy to share other site statistics where possible. Just leave a comment with a request and I’ll update the post.
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Really cool that it looks like you’re on track to get a Google Adsense check in a sane amount of time. We had the ads on our site for over a year and a half before we finally cracked the $100 amount. I’m hoping we manage to get a check at the end of the month.
Do you find that Google Adsense actually does a good job of serving up relevant ads for your wiki in terms of picking up relevant keywords in the title and the article?
Traffic to the wiki has slowed considerably after the holidays since my Tacky Lights Tours article is no longer relevant. I expect that AdSense earnings will slow proportionately. I don’t check the stats very often other than to create my monthly site analytics posts.
And no, AdSense ads aren’t great at targeting ads for my wiki pages. I have no proof of this, but the targeting seems worse (i.e. nonexistent) on new pages and gradually improves over time as the Google Adsbot has time to crawl the new pages. I have a plan to take out the AdSense ads and replace them with some dynamic in-house ads, possibly encouraging people to edit the article they are viewing or contribute a new article. Since I’m not trying to make any revenue anyway, I would rather have more content.
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